Rouhangeze – Alfa

5 04 2009

Some months back an old friend contacted me saying she needed my skills as a photographer and designer for her album cover. That friend is Rouhangeze Baichoo. I have known Rouhangeze for several years now,  i don’t quite remember since when but I guess it’s been something like 3 years now. We have similar interests, including music and photography, and Rouhangeze was amongst the first girls who dared to model for me. lol! She’s a delight to work with. I mean, usually I’m rather demanding when i’m working on a shoot, but she can deliver all that.

Rouhangeze is a marvelous singer with an incredible talent. I always knew she was gonna go far. And her journey is just starting with her first album : ALFA. So a few months back , when the recording was nearly over, she gave me the challenging task of designing her album cover. I knew straight away that its not gonna be easy, but its gonna be fun nonetheless. She defines the album genre as Pop / Jazz / Electro Lounge. So the cover had to reflect all these influences. Plus, given that it was going to be marketed in the UK, it had to have an exotic look to make it more appealing. Furthermore, it needs to give the feel of the music and of the whole idea of the concept of the album.

After several hours and days of discussion and brainstorming, we came up with a pretty interesting concept for the cover. We decided to do the photo shoot from the balcony of the Presidential suite of The Labourdonnais Hotel. Why ? Because its the best place we could find which could offer a view composed of a city scape with mountains in the background, procuring a unique exotic feel which is typical to our island.

After a few hours we came up with these pics 🙂
Rouhangeze 2 Rouhangeze

After a further few hours of work. Here’s the final work 🙂

A few days back i got in touch with Rouhangeze again. She is doing just great, her CD will be out shortly. In the meantime you can check out her songs online!! Or here is the URL :

Please do add her as a fan. you can also do that from the facebook app .I think its awesome that some mauritians are getting the chance to hit it big abroad and i think we should give them all the support we can. Show the world that we can be a tiny piece of land in the Indian Ocean, but we still can rock the whole world! Right? Also check out her facebook page.

Btw, don’t forget to get the 3rd edition of PEOPLE magazine (the mauritian one of course). Featuring Rouhangeze 🙂 and yeah  the cover picture is my work 🙂


Stay tuned for more 🙂


TED: Technology , Entertainment and Design

26 03 2009

There’s one question people ask me a lot : Dude where do you get your inspiration from?

Well, the answer is quite simple;  I can get inspired by anything and everything around me. You can say i’m one of those romantic fools who finds poetry all around them.  Everything I interact with is interpreted in terms of  FEELING first. Of course there are more specific forms of inspiration and I’ll be talking about some of them in future blog posts. One more accessible source of inspiration is undoubtedly the internet. As I mentioned in my previous post, The fascinating world of design, there are some sites that i have to visit everyday. 

One of those site include For those who don’t know, here’s a definition of TED from the official website itself:

” TED stands for Technology, Entertainment, Design. It started out (in 1984) as a conference bringing together people from those three worlds. Since then its scope has become ever broader. 

The annual conference now brings together the world’s most fascinating thinkers and doers, who are challenged to give the talk of their lives (in 18 minutes).

We believe passionately in the power of ideas to change attitudes, lives and ultimately, the world. So we’re building here a clearinghouse that offers free knowledge and inspiration from the world’s most inspired thinkers, and also a community of curious souls to engage with ideas and each other. 

The TED Conference, held annually in Long Beach, is still the heart of TED. More than a thousand people now attend — indeed, the event sells out a year in advance — and the content has expanded to include science, business, the arts and the global issues facing our world. Over four days, 50 speakers each take an 18-minute slot, and there are many shorter pieces of content, including music, performance and comedy. There are no breakout groups. Everyone shares the same experience. It shouldn’t work, but it does. It works because all of knowledge is connected. Every so often it makes sense to emerge from the trenches we dig for a living, and ascend to a 30,000-foot view, where we see, to our astonishment, an intricately interconnected whole.”

TED is just amazing. It’s like being exposed to downpour of information and creative ideas. There are some videos I just love. Like the talk from Sir Ken Robinson on Do Schools Kill Creativity. Of course everything is available on their website :  and also on YouTube. 

These guys know what they are talking about. I mean they are not just random people, but scholars, doctors , gurus in their respective fields, even nobel prize winners. I make it a must to listen to at least one of their talks everyday. It makes you adopt a more “out of the box” thinking attitude and I think we need a lot of that. And the topics they chose are extraordinarily diverse. Ranging from neuro surgery to 3d modeling or even culinary arts. 

Anyways, I have to get back to watch another Ted fascinating video about the dodo 🙂

Cheers and stay tuned 🙂

The fascinating world of Design…

17 03 2009

I have always been fascinated by the whole universe of art and design. Whether it is graphic design, web design or product design, the whole idea of synthethising objects we interact with in everyday life in a whole new form is simply hypnotising. I’m sure all of you have one or couple of those websites you just have to visit everyday. For some its slashdot, bash or facebook. One of them for me is THECOOLHUNTER. As the name suggests, this site provides you with the latest cool acheivements in the world of art and design. It touches practically every aspect of art and design; music, advertising, product design, architecture, graphic design, web design, fashion, photography, interior design, etc… in short, everything I love. I think you just have to check it out for yourself. 

I have been working as a graphics designer for some time now and  I’ve never followed any kind of course whatsoever in graphics design or photography. I don’t even have a certificate in design. lol. But sites like these provide me with all the updates, guidelines, inpirations and training i need. I won’t say that it’s useless to follow a course in that field, but i would rather point out that , from what i’ve seen so far, you learn more from experience. I mean those courses just provide a foundation which would help you to evolve on the world later on. I know quite a few people who think they are gurus in design coz they have a degree in graphics design. But are completely unaware of the lastest trends and innovations in that specifc field. I’m sure you would agree that this is true for most fields actually. Wheter it be design or IT.

It’s been approximately 6 months since i’m working in this design company, and it has been a very enriching experience so far. Sure there are ups and downs, but overall it’s really great fun. I think it’s one of the best jobs i could ever wish to have. It’s even more fun to be the creative director, trying to find new concepts, and participating in the whole design process. 

I have a team of a dozen of designers who work under my supervision and trust me its not easy to impose yourself. Specially when all of them are older than you, and have been working here for over 5 years. But i’ve gradually managed to make my place and make myself heard when need be. But i really admire the wonderful work these guys have been doing all these years. 

Below is the work of Avinash, a 23 year old designer who created the watch you can see in the picture 🙂


Gtg now… lol time to go home.
Stay tuned.

Part 9 – Silence of the Watchmaker’s Shop

2 02 2008

Simple truths can make you more lonely, just like simple lies can change your life. For inevitably, all you are or rather all people know you from, are merely the words you speak, the actions you perform and the opinions you inculcate in one’s mind. It’s funny how the human mind finds it hard to believe in irrational truth but obeys blindly to rational lies. Every being is like the floating tip of an iceberg, for 99% of who you are is oblivious to the common eyes. So, you might as well draw your own picture of yourself, as long as it is not hard to believe in, and others would follow blindly. But sometimes one can fall into their own trap, depending on how subtle they have been. For the flagrant lie finds no hiding place under the hard spotlight of plain good sense. Yet, a fiercer light would result in only fogging out what would otherwise have been obvious.

Life is the roulette table that spins around lies more than truths, you place your bets and hope it doesn’t ruin every single part of who you are. It’s a rather difficult idea to follow, but when you come to think about it really, how many times in your life have you wished you had lied? As the truth had done nothing than betray its own reputation. Truth always prevails they say. In a world made of pure hypocrisies, truth is the hermit in the tattered robe; respected by some, followed by few, but ignored by the rest. These words might sound pessimistic, justifying the contrary would be utterly juvenile, yet the world’s most followed beliefs inconsistently revolve around conspiracy theories and forged dogmas. And the clock tics on the wall are here but to bear witness to centuries of human decadence.

Sometimes he found his own troubles so pointless as compared to all the miseries in the world. Where one is crying over a broken heart while somewhere else someone is running on the frayed streets of a bombarded city like a madman with a dead child in his hands. Surely the level of pain and distress is not comparable, but the facts are unalterable. Much too often we overlook others in moments of our own deprivation. The physics of core human interactions defies all rationality and logic. Even the most endowed man would fiercely capitulate in front of others’ pernicious agony, but would wildly expect a helping hand in return. And funnily keep complaining about the unjust nature of all human miseries. Its purely the behavior of the human psyche; everything we see seems more bound to happen to others than to our own self, specially when the anguish is of a very high calibre, just like he would never have imagined himself in this state, not even in his mildest nightmares.

Being nailed to a hospital bed felt like all the oxygen has been sucked from the air. He was once bestowed with all the gratitude of nature, but yet led a life full of plasticine figurines dancing to the tunes of made up stories. Since his early childhood, he was faced with the undeniable truth that life is nothing like fairy tales, where one shall live happily ever after. We all seem to be in the pursuit of happiness, like an adventurer in the quest of a hidden treasure, but in reality we are all but pirates pilling riches from others. The realisation of the crude nature of the human mind was to the 10 year old kid, what kryptonite was to his favorite super hero. The small twig of his existence cracked under the downpour of reality.

He imagined how would it be if he could travel back in time, and meet the child he once was. He tried to weigh the outcome of such an encounter, thinking about the speech he would formulate to the 10-year-old kid he was. Maybe warn himself from impending calamities of life, or sketch a pathway for a more promising future. But was he really prepared for the violent changes that this would imply? The chances that he would have believed in himself are rather slim, yet the expanse of a 10-year-old’s imagination cannot really be quantified in measurable proportions. Would it change anything to prevent someone from doing something, or would the resulting chain of events only end up in accelerating the whole process?

His life was a painted canvas furnishing an immense dark room. A multi dimensional canvas painted with finite colours randomly picked up by reason from an infinite palette, with his emotions as the only guide for each brush stroke.  We all have a canvas to paint. No matter how small, extravagant,  exuberant, simplistic or irrationally alluring. This natural process of self modeling even if not imposed by nature, finds itself deeply rooted in its mechanism.  But if the final masterpiece does not comply to the expected picture, who is to face the finger?

Free Hugs Campaign

1 03 2007

A little of yourself can bring so much to the lives of others. Below is an inspiring story of one man: Juan Mann.I was really touched by what he did, that is why I’m posting this article on my blog. The original article can be found on

If this inspires you as much as I am, please visit the site and support this movement. You can start your own free hugs campaign.

Sometimes, a hug is all what we need.

Free hugs is a real life controversial story of Juan Mann, A man whose sole mission was to reach out and hug a stranger to brighten up their lives.

In this age of social disconnectivity and lack of human contact, the effects of the Free Hugs campaign became phenomenal. As this symbol of human hope spread accross the city, police and officials ordered the Free Hugs campaign BANNED. What we then witness is the true spirit of humanity come together in what can only be described as awe inspiring. In the Spirit of the free hugs campaign, PASS THIS TO A FRIEND and HUG A STRANGER! After all, If you can reach just one person

How it all started:

I’d been living in London when my world turned upside down and I’d had to come home. By the time my plane landed back in Sydney, all I had left was a carry on bag full of clothes and a world of troubles. No one to welcome me back, no place to call home. I was a tourist in my hometown.

Standing there in the arrivals terminal, watching other passengers meeting their waiting friends and family, with open arms and smiling faces, hugging and laughing together, I wanted someone out there to be waiting for me. To be happy to see me. To smile at me. To hug me.

So I got some cardboard and a marker and made a sign. I found the busiest pedestrian intersection in the city and held that sign aloft, with the words “Free Hugs” on both sides.

And for 15 minutes, people just stared right through me. The first person who stopped, tapped me on the shoulder and told me how her dog had just died that morning. How that morning had been the one year anniversary of her only daughter dying in a car accident. How what she needed now, when she felt most alone in the world, was a hug. I got down on one knee, we put our arms around each other and when we parted, she was smiling.

Everyone has problems and for sure mine haven’t compared. But to see someone who was once frowning, smile even for a moment, is worth it every time.

Why Did it get banned?

Public liability fear and red tape. But its all okay now! Make sure to check your local laws before embarking on your Hugathon!

Special Thanks

I would just like to thank Sick puppies for their incredible song “All the Same ” which the free hugs campaign video would have never been the same without.

For their music visit !